--- title: How to consume fashion in a time of Covid? description: Fashion cannot live oblivious to the reality that surrounds it. For this reason, at Ball Pagès, we bring you a study on how we consume fashion at Covid-19. image: https://blog.ball-pages.com/hubfs/social-suggested-images/GEMMA_CALADA.jpg --- [![ball pages](https://blog.ball-pages.com/hs-fs/hubfs/Ball_Pages_SL_February2019/Images/ball-pages-logo-1512988575-o2769j2l9r2jqisi63ayrg5nc8lvstwbe8hfq6isqo.png?width=105&height=30&name=ball-pages-logo-1512988575-o2769j2l9r2jqisi63ayrg5nc8lvstwbe8hfq6isqo.png "ball pages")](https://en.ball-pages.com) - ABOUT - [BALL PAGÈS](https://en.ball-pages.com/pages/ball-pages) - [PROCESS](https://en.ball-pages.com/pages/proceso) - [SOCIAL CORPORATE RESPONSABILITY](https://en.ball-pages.com/pages/responsabilidad-social-corporativa) - SHOP - [BASIC](https://en.ball-pages.com/collections/permanente) - [NEW](https://en.ball-pages.com/collections/primavera-verano-2019) - [FUN !](https://en.ball-pages.com/collections/tradition-is-fun) - [ALL](https://en.ball-pages.com/collections/todas-las-colecciones) - [BLOG](https://blog.ball-pages.com/en) - [GIVE BACK](https://en.ball-pages.com/pages/give-back) - - - # Blog # How to consume fashion in a time of Covid? ![How to consume fashion in a time of Covid?](https://blog.ball-pages.com/hubfs/social-suggested-images/GEMMA_CALADA.jpg) Apr 30, 2020 1:22:00 PM It is no secret that [**we love fashion**](https://blog.ball-pages.com/en/spring-2020-fashion-for-your-wardrobe-and-sustainable) in all its forms and expressions at [Ball Pagès.](https://en.ball-pages.com/) And we understand that fashion is only another [form of expression](https://blog.ball-pages.com/en/mediterranean-products-which-combine-aesthetics-and-ethics) in art which we have. **But fashion can’t divorce itself from reality, [from its environment](https://blog.ball-pages.com/en/fashion-inspired-by-the-mediterranean)**. For this same reason the [***handmade,***](https://en.ball-pages.com/pages/proceso)[**sustainable and traditional trends**](https://en.ball-pages.com/pages/proceso) are, currently, very successful. They respond  to the current concerns of society. And these days, neither can we live isolated from the [**exceptional situation which COVID 19**](https://blog.ball-pages.com/en/everything-is-slowling-down-covid-19) has brought, nor can fashion. For this reason we want to share with you an article which is a bit different; it is about a study carried out by [Tagwalk](https://www.tag-walk.com/en/) on **how to consume fashion in a time of Covid-19**.   ## What can we hope of from fashion companies in times of Covid? [Tagwalk](https://www.tag-walk.com/en/) is a fashion and trends search engine. That’s to say a specialized form of Google for fashion. Well, what a blast for those of us who are driven by fashion. Recently, this search and trend engine has carried out a survey among online fashion consumers asking them how they **see fashion during the Covid-19 situation**, what they value about them and what they think will be for the future.   ![como-consumimos-moda-en-tiempo-de-covid](https://blog.ball-pages.com/hs-fs/hubfs/como-consumimos-moda-en-tiempo-de-covid.png?width=380&name=como-consumimos-moda-en-tiempo-de-covid.png)   Here we can share with you the information which, from [Ball Pagès](https://en.ball-pages.com/), we found most interesting in the Tagwalker study and which responds to the worries of you, the consumer.   ##### What should fashion brands be? Without a shadow of doubt, consumers believe that now is the time for fashion [brands to be more sustainable](https://en.ball-pages.com/pages/proceso). But we also expect **brands to be more transparent, more authentic** and they are more and more concerned with the [quality of the product](https://blog.ball-pages.com/en/craftmanship-is-in-fashion) than selling more and more. ![Captura de Pantalla 2020-04-28 a les 15.15.26](https://blog.ball-pages.com/hs-fs/hubfs/Captura%20de%20Pantalla%202020-04-28%20a%20les%2015.15.26.png?width=371&name=Captura%20de%20Pantalla%202020-04-28%20a%20les%2015.15.26.png)   ##### What do consumers look for in a fashion influencer? Consumers are now looking for more [authentic influencers, more like us](https://blog.ball-pages.com/en/coquette-interviews-our-designer-gemma-serra). People with real jobs and who are authentic. Like everybody else. You are looking for *influencers* who take a risk, no just people who do what the brands want of them, but who carry on without a predetermined route.   ##### What experience do consumers look for in an online shop? Consumers who do their shopping with brands’ online shops are looking for a distinct experience from that brand, different from the one they get in a mall or a physical shop. These **consumers expect more support from the brand** as well, a more direct contact with the creator and maker of the product. Finally, you expect to [gain advantages with your purchase](https://en.ball-pages.com/pages/repair-maintenance) which otherwise, you would not get.   ##### What do you expect of fashion brands in the future? **Consumers demand greater openness from brand**s, which is to say that everybody feels welcome within the umbrella of the brand. For example; add more sizes for the product. Consumers also expect **better communication with brands**. That it will be more bidirectional, more open and much more natural. Finally, consumers believe [brands should donate a %age of the price of the product to humanitarian projects](https://blog.ball-pages.com/en/kakolum-colaboration), not only during a pandemic, but always. ![Captura de Pantalla 2020-04-28 a les 15.47.17](https://blog.ball-pages.com/hs-fs/hubfs/Captura%20de%20Pantalla%202020-04-28%20a%20les%2015.47.17.png?width=369&name=Captura%20de%20Pantalla%202020-04-28%20a%20les%2015.47.17.png)   What do you think of these **challenges that face fashion brands**? Would you add another aspect which you think fashion brands should address? **We want to hear from you!**   Compartir [Piular](https://twitter.com/intent/tweet?url=https://blog.ball-pages.com/en/how-to-consume-fashion-in-a-time-of-covid&text=How%20to%20consume%20fashion%20in%20a%20time%20of%20Covid) Fer un Pin [PreviousCinderella: Your feet are most beautiful](https://blog.ball-pages.com/en/cinderella-your-feet-are-most-beautiful) [Next Indispensable looks; infinite days at the beach](https://blog.ball-pages.com/en/essential-looks-for-beach-days) - TOT - ATELIER - ESPADRILLES - INFLUENCE - INSPIRATION - NEWS - PRESS ### [![ The best espadrilles for your guests](https://blog.ball-pages.com/hs-fs/hubfs/clara-1.png?width=720&name=clara-1.png) The best espadrilles for your guests](https://blog.ball-pages.com/en/the-best-espadrilles-for-your-guests) ### [![ Sustainable fashion; reality or just a passing fad?](https://blog.ball-pages.com/hs-fs/hubfs/moda%20o%20realidad-Rita.png?width=720&name=moda%20o%20realidad-Rita.png) Sustainable fashion; reality or just a passing fad?](https://blog.ball-pages.com/en/sustainable-fashion-reality-or-just-a-passing-fad) ### [![ The most fashionable Mediterranean style for this 2021](https://blog.ball-pages.com/hs-fs/hubfs/collage.png?width=720&name=collage.png) The most fashionable Mediterranean style for this 2021](https://blog.ball-pages.com/en/the-most-fashionable-mediterranean-style-for-this-2021) ### [![ How fast fashion affects the environment](https://blog.ball-pages.com/hs-fs/hubfs/fast-fashion-1.jpg?width=720&name=fast-fashion-1.jpg) How fast fashion affects the environment](https://blog.ball-pages.com/en/how-fast-fashion-affects-the-environment) ### [![ Sustainable fashion, every day more present among women](https://blog.ball-pages.com/hs-fs/hubfs/sustainability.png?width=720&name=sustainability.png) Sustainable fashion, every day more present among women](https://blog.ball-pages.com/en/sustainable-fashion-every-day-more-present-among-women) ### [![ Creative process at Ball Pagès](https://blog.ball-pages.com/hs-fs/hubfs/proces.png?width=720&name=proces.png) Creative process at Ball Pagès](https://blog.ball-pages.com/en/creative-process-at-ball-pages) ### [![ Tell your story through your footwear](https://blog.ball-pages.com/hs-fs/hubfs/clara%20sabates%202.png?width=720&name=clara%20sabates%202.png) Tell your story through your footwear](https://blog.ball-pages.com/en/tell-your-story-through-your-footwear) ### [![ Ball Pagès, the espadrilles from Ibiza and Formentera](https://blog.ball-pages.com/hs-fs/hubfs/Espadrille%20Doble%20Recte%20Ball%20Pages.jpg?width=720&name=Espadrille%20Doble%20Recte%20Ball%20Pages.jpg) Ball Pagès, the espadrilles from Ibiza and Formentera](https://blog.ball-pages.com/en/ball-pagès-the-espadrilles-from-ibiza-and-formentera) - [Contact us](https://en.ball-pages.com/pages/contact) - [FAQs](https://en.ball-pages.com/pages/faqs-en) - [Repair & Maintenance](https://en.ball-pages.com/pages/repair-maintenance) - [Legal warning](https://ball-pages.com/policies/terms-of-service) - [Privacy Policy](https://ball-pages.com/policies/privacy-policy) - [Sales Conditions](https://ball-pages.com/policies/shipping-policy) - [Facebook](https://www.facebook.com/ballpages/) - [Pinterest](https://www.pinterest.es/ballpages/) - [Instagram](https://www.instagram.com/ballpages/) © 2019, Ball Pagès [![Visa](https://blog.ball-pages.com/hs-fs/hubfs/Ball_Pages_SL_February2019/Images/visa.png?width=73&height=44&name=visa.png)](https://blog.ball-pages.com/hubfs/Ball_Pages_SL_February2019/Images/visa.png) [![MasterCard](https://blog.ball-pages.com/hs-fs/hubfs/Ball_Pages_SL_February2019/Images/mastercard.png?width=73&height=44&name=mastercard.png)](https://blog.ball-pages.com/hubfs/Ball_Pages_SL_February2019/Images/mastercard.png) [![Amex](https://blog.ball-pages.com/hs-fs/hubfs/Ball_Pages_SL_February2019/Images/amex.png?width=73&height=44&name=amex.png)](https://blog.ball-pages.com/hubfs/Ball_Pages_SL_February2019/Images/amex.png) [![Paypal](https://blog.ball-pages.com/hs-fs/hubfs/Ball_Pages_SL_February2019/Images/paypa.png?width=73&height=44&name=paypa.png)](https://blog.ball-pages.com/hubfs/Ball_Pages_SL_February2019/Images/paypa.png) [![Shopify](https://blog.ball-pages.com/hs-fs/hubfs/Ball_Pages_SL_February2019/Images/shopify.png?width=73&height=44&name=shopify.png)](https://blog.ball-pages.com/hubfs/Ball_Pages_SL_February2019/Images/shopify.png) [![Apple Pay](https://blog.ball-pages.com/hs-fs/hubfs/Ball_Pages_SL_February2019/Images/apple_pay_1170221.png?width=73&height=45&name=apple_pay_1170221.png)](https://blog.ball-pages.com/hubfs/Ball_Pages_SL_February2019/Images/apple_pay_1170221.png) English Español Català Français